This year marks the 60th anniversary of Sino-French diplomatic relations. As one of the first French companies to enter China, L'Oréal is a witness, beneficiary, and promoter of the friendly development of relations between the two countries.
今年是中法建交六十周年。作为最早进入中国市场的法国企业之一，欧莱雅一直是两国关系友好发展的见证者、受益者和推动者。
L'Oréal Group, originating from France, has a history spanning 115 years and is recognized as the world's largest cosmetics group representing beauty. Beauty is a heritage and inheritance that transcends different cultures. L'Oréal's Sino-French heritage dates back to 1964, when the Bettencourt family actively contributed to the diplomatic ties between France and China. With China’s opening up and reforming in 1997, we embarked on our journey in this culturally profound country renowned for its extensive cultural accumulation and thousands of years of beauty heritage. At L'Oréal, we firmly believe that beauty has the power to preserve cultural heritage, stimulate innovation, promote social and economic growth, promote diversity and inclusion, and contribute to harmony with life.
自创始以来的115年中，源于法国的欧莱雅集团一直是美的象征，并逐步成长为全球最大的化妆品集团。我们认为美是一种跨越不同文化的传承。早在1964年，欧莱雅家族的继承人贝当古 (Bettencourt) 夫妇就访华并积极推动了中法建交。1997年，随着中国改革开放的东风，在中国这个有着深厚文化积淀和千年美之传承的国家，欧莱雅开启了新的征程。在欧莱雅，我们坚信美是一种独特的力量，它不仅能守护文化传承、不断激发创新，还能促进社会与经济增长，继而推动多样性与包容性、创造和谐生活。
Since the first day, we have made it our mission to foster the exchange of cultures and economies between France and China. Last year, during President Macron's visit to China, we signed two Sino-French strategic partnership project MOUs: the "Digital Circular Economy Model" in China's beauty industry with Alibaba and another the "French Tech Startups and SMEs Incubation Platform" with Shanghai's Oriental Beauty Valley and Business France to build on the success of the Big Bang Beauty-tech Innovation Challenge collaboration.
从来到中国的第一天起，我们就把促进中法两国文化和经济交流作为我们的使命。在去年法国总统马克龙访华期间，欧莱雅就两项中法战略合作项目签署了合作备忘录——与阿里巴巴集团共建的“美妆数字化循环经济模式”以及同法国商务投资署和东方美谷企业集团股份有限公司共创的“法国初创企业和中小企业孵化平台”，进一步展现了“欧莱雅Big Bang美妆科技创造营”开放式创新的成功。
As one of the official activities, our Notre-dame de Paris: The Augmented Exhibition project has been selected to celebrate the 60th anniversary of Sino-French diplomatic relations for the China-France Year of Culture and Tourism. We will bring it back to Beijing this year, inviting Chinese visitors to experience the cultural and architectural beauty of the Cathedral. In addition, the L'Oréal Paris x Jingdezhen cross over project will also be unveiled at the Chinese Ceramic Culture Exhibition at the Centre Culturel de Chine à Paris. Moving forward, we will continue to bring the best of France to China while showcasing China’s wisdom to inspire the world.
我们的巴黎圣母院全球首个增强现实感沉浸式展览项目被选为中法文化旅游年官方活动之一，以庆祝两国建交六十周年华诞。今年，我们会将这一独特体验带到北京，邀请中国游客亲身感受巴黎圣母院的文化和建筑之美。此外，巴黎欧莱雅与景德镇的跨界项目也将在巴黎中国文化中心举办的“丝路瓷行——中国陶瓷文化欧洲巡展”巴黎站上亮相。展望未来，我们将继续把法国的顶尖与卓越带到中国，加强交流合作，并以中国智慧启迪世界。
Now, as the biggest beauty group in China, L'Oréal has been in the market for over 26 years and has gratefully benefited from China’s opening up and reforming, growing steadily and healthily, from zero to Big and from Big to Huge, together with China. We have constantly explored innovative new models to meet Chinese people’s desire for “Consumption for Good.” Our goal is to continue being a friendly ambassador in all fields of Sino-French exchange, especially in the cultural and economic areas.
如今，作为中国最大的化妆品集团，欧莱雅已在中国市场扎根超过26年，并在中国的改革开放中受益匪浅，与中国市场一同稳步增长，从0到1，从BIG到HUGE。我们不断探索创新模式，满足中国消费者的“美好消费”需求。我们的目标是持续在中法交流的各个领域，尤其是在文化和经济方面，成为友好交流的大使。
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2024 holds great significance, marking a new cycle for Sino-French diplomatic relations and L'Oréal. This new cycle combines socioeconomic development, meeting consumers' aspirations for a better life, and the necessity to address the sustainability challenge. We believe that the Sino-French relationship will continue to play an unprecedented role in the world, creating a new path for glocalization, producing win-win results through innovative collaboration between the global economy, and leveraging their unique strengths.
2024年对我们而言意义重大。它不仅标志着中法外交关系进入了新篇章，更意味着欧莱雅踏上了新征程。新篇章也将伴随着社会经济的发展、消费者对美好生活的追求以及必须要应对的可持续挑战。我们深信，中法关系将在全球舞台上发挥前所未有的作用，通过全球经济的创新合作，发挥各自的独特优势，走上互利共赢的新道路。